According to Peter Spann, there are several myths that surround website marketing. Nevertheless, any small or medium-sized company that fails to recognize the facts about internet marketing is massively disadvantaged as it won’t optimize the technique for best results.
Here, we look at some of the untruths that may be hindering the way you’re using the web to promote your business goals:
SEO is No Longer Viable and You May Do Without It
It is not correct to suggest that SEO is no longer a viable online marketing approach. What’s happened for a fact is that SEO has improved with search engines, for example Google, constantly upgrading their web crawling systems and codes to make the search experience even more relevant to users. For example, responsive design was not always an important SEO factor, but today it is very essential, so online marketers only need to adopt it and keep pace with SEO dynamics.
Maximize Web Visits and You’re Good to Go
There’s no denying that SEO is primarily about increasing traffic to your business website. But in certain cases, massive web traffic may be useless to you on top of dragging you backward, as per Peter Spann marketing advice. Thus, pay attention to the value of the traffic, not just the numbers. The quality of the traffic you’re getting depends on where it’s coming from. Is this traffic coming from buyers actively looking for your products, or mere traffic spam and guys being paid to check out your site?
Social Networking is Not Feasible for Your Kind of Enterprise
With a social media strategy, you can boost any other marketing content you’ve published online. Maybe you should utilize Facebook or Twitter and promote an article created for your business site to reach a wider audience and spread brand awareness. Some business people are under the impression that social media is not ideal for their line of work, which is why they may choose not to have any social media presence. In the end, the proprietors fail to optimize a platform via which they may grow their customer-base.
Using Many Keywords is All it Takes
Although SEO still needs keywords, their application must always be fair and natural. As such, deploying a keyword in every few statements never translates to better search engine visibility or more web visits. In fact, keyword spamming in content creation is a black hat SEO trick, which may actually end up ruining your site’s reputation with Google.
Whatever you do, just don’t buy any online marketing falsehood! If you’re not sure you’re executing your web marketing strategy well or you’re not getting the results you expect, consider consulting Peter Spann for comprehensive guidance.